130 Years of Brewing History in Alberta
Aleberta: Our Beer History will tour Alberta and British Columbia before premiering for free on TELUS Optik™ TV On Demand
Dead West Productions is pleased to announce the premiere of Aleberta: Our Beer History.
Made possible by a production grant from TELUS Optik Local, Aleberta: Our Beer History is a three part documentary that explores an industry shaped by government policy and passionate entrepreneurs.
Alberta, know for exporting the best brewing barley in the world and importing beer, has a blossoming craft beer industry that is poised to double from 22 to 40 breweries in 2016. Where did it start? Why did it take so long for craft beer to gain popularity in Alberta?
Aleberta: Our Beer History explores the storied past of Alberta’s 130 years of brewing history. Alberta brewers demonstrate their passion and tenacity, surviving two prohibitions and bizarre liquor laws while battling the titans of the Canadian beer industry to maintain their independence.
The documentary has evolved into an integrated social media platform. Through the official Aleberta blog and Twitter account, viewers are invited to follow director Spencer Estabrooks as he travels though Alberta’s beer history, while the Aleberta Instagram has become a virtual museum of still photos and trivia about Alberta beer history.
Aleberta will have its World Premiere Screening at the Globe Theatre April 7 in Calgary, followed by
screenings April 11 in Vancouver at Big Rock Urban Brewery, and April 14 at Yellowhead Brewing Co. in Edmonton. All proceeds will go to support Two Wheel View.
About Two Wheel View: Two Wheel View has been using the bicycle as a tool to create opportunities for young people to learn lessons in leadership, health and wellness, achievement and environmental
stewardship through hands-on education programs and bike trips since 2001
About Spencer Estabrooks: Spencer Estabrooks is an award winning filmmaker and passionate beer
enthusiast. Aleberta: Our Beer History is his first documentary film as a producer, director, and editor. Estabrooks’ previous works include One Hit Die, “a Lord of the Rings meets The Office” series and The Hunt, which won best short film in 2013 by Rue Morgue Magazine.
About TELUS Optik Local: Telus Optik Local seeks to support programming and projects that reflect the local community, a diversity of voices, innovative ideas and alternative views on existing or emerging issues of importance in the communities it serves, featuring local places and events in arts, culture, education and sport.