always good news when the warmer weather hits - another beer available in cans!
FOR IMMEDIATE RELEASE
Call for cans answered! Steam Whistle now available in 6pk x 355ml cans across B.C.
Spring 2016’s must-have accessory
(Vancouver – 11 April, 2016) – Just in time for spring, Steam Whistle, makers of Canada’s Pilsner, is now available in 6 pack x 355ml cans across British Columbia in select Private Liquor Stores.
Steam Whistle Brewing, an independent Canadian brewery, has been crafting its all-natural GMO-free Pilsner for over 16 years. As 5X winners of the Best Canadian Beer Brewed Outside of BC at the Golden Plates Readers’ Choice Awards, Steam Whistle’s won the hearts and taste buds of locals one beer at a time.
“The West Coast’s active, outdoor lifestyle calls for a refreshing Pilsner, and we’ve heard their call for cans” says Cam Heaps, co-founder of Steam Whistle Brewing.
Cans are on the rise. According to Beer Canada’s 2015 Annual Statistical Bulletin, can sales grew from 36.8 per cent of total shares of Canadian Beer Sales in 2010 to 51.1 per cent in 2014. In B.C. as of 2014, 68.7 per cent of total Canadian Beer Sales were cans, exceeding bottles and draught combined.
Steam Whistle’s custom can carrier is designed with portability in mind. Each pack features a sturdy handle and end panels adding to the stability of the pack. More good news for those long patio nights, Steam Whistle’s bright green aluminum cans help preserve freshness too! Their seal acts like a miniature air-tight keg, by not letting unwanted oxygen in, it helps reduce the risk of oxidation which and can cause beer to go stale prematurely. Cans also prevent the beer from becoming light-struck which can cause a skunky taste and smell.
“Steam Whistle’s 6 pack cans are easy to bring along to your weekend gathering, golf trip or camping adventure,” says Greg Taylor, co-founder for Steam Whistle Brewing. “One thing is for sure, with this green pack you’ll always be invited back,” he jokes.
Steam Whistle’s green extends beyond its packaging; sustainability is a top priority for the brewery. Named one of Canada’s Greenest Employers and recognized as one of Canada’s Best Managed Companies for seven years running, Steam Whistle’s long list of environmental initiatives include; Using District Steam Heat for brewing and climate control, and being 100% bullfrogpowered with renewable energy.
***CONTEST ALERT ***
Help celebrate this summer’s essential accessory with Steam Whistle #SwCans. Share a pic of your favourite outdoor getaway (is it on a golf course? Camping? On your balcony?) for a chance to win a Steam Whistle Summer Survival Prize Pack which includes; a Year Group Pass to your local National Park, Steam Whistle Retro Cooler and Steam Whistle Swag (valued at over $300). Enter https://www.facebook.com/
SteamWhistle/ . Deadline for entry is April 30th, 2016. Must be of legal drinking age. No purchase necessary.
About Steam Whistle
Steam Whistle, winner of the 2012, 2013, 2014 & 2015 Best of Vancouver’s “Best Canadian beer brewed outside of B.C”, is an independent brewery housed in Toronto’s historic RAILWAY Roundhouse with a passion for making just one beer of exceptional quality that Canadians can be proud of. A 2012 Gold Medal winner at the Canadian Brewing Awards, their refreshing Pilsner is crafted with traditional European brewing methods and only four, all-natural (GMO-free) ingredients under the watchful eye of their Czech Master Brewer. Steam Whistle Pilsner is packaged in signature green glass bottles, cans and draught, and is shipped fresh from B.C. to Newfoundland to Beer and Liquor Stores as well as licensed bars & restaurants. Highly awarded for their premium beer, environmental practices, business success and community support, Steam Whistle has earned titles for being one of Canada’s Best Managed Companies for seven years running and one of Canada’s Clean 50 Companies. Thanks to their commitment to “Do one thing really, really well”, Steam Whistle Pilsner is the leading independent craft beer brand in Canada. www.steamwhistle.ca