‘shares the wealth’ across BC Victoria
retailer introduces innovative concept in craft beer marketing
– September 27, 2016 In a marketing move new to the
province’s craft beer world, Victoria’s Cook St. Liquor has launched Beer Mail–
a mail-order service that makes the best domestic and imported craft
beers available to those in even the smallest BC communities.
“For years now, we’ve been proud to be the go-to store for Victoria’s
craft beer lovers,” says Cook St. Liquor owner Glenn Barlow. “Now we’re
excited to share the wealth with all British Columbians.”
“This is a new concept in craft beer marketing,” continues Barlow.
specialty beers available to those that typically don’t have access to
them; British Columbian craft beer lovers will no
longer be limited by what’s available in their local stores.”
Every two weeks, a new Beer Mail package – carefully curated from the
store’s extensive selection – is available for order online. Purchasers
receive 12 large-format bottles – two each of six limited-quantity,
top-quality craft beers from BC and around the world. Each package is
only available for two weeks (or less, if it sells out early). The
price varies based on the specific beers being offered. Beer Mail is
purchased package-by-package; there is no club to join and no
subscription necessary. The service is available throughout BC, with a
flat shipping rate of $35 per package.
Each beer is meticulously chosen, and each package is special. “We’re
excited about every box we offer,” says Barlow.
Focused on fostering relationships with the world’s finest breweries,
Cook St. Liquor is known for being a top retailer of many craft beer
brands, both local and imported – a distinction that ensures it
frequently gets access to limited-edition and hard-to-find products.
“Everything we bring in to the store is out of the ordinary,” says
Barlow. “We’ve all but nixed the mega brands: no Miller, no Coors, no
mainstream products. Other
stores may sell craft beer, but they don’t specialize in it in the same
way we do. It’s what our local customers have
appreciated for years – and what Beer Mail customers can now enjoy,
In addition to its outstanding selection, Cook St. Liquor offers expert
advice through an exceptionally knowledgeable staff, as well as
beer-related events such as Extreme Beer with the Beast, a highly
popular tasting series with local craft beer expert Adem Tepedelen, author of the Brewtal Truth Guide to Extreme Beers.