Wednesday, February 22, 2017

famoso rebrands

FOR IMMEDIATE RELEASE

Introducing Famoso Pizzeria + Bar: Famoso Inc. celebrates 10 years with new brand identity and mission to create social gathering spaces
Rapid expansion underway with 30th franchised location set to open this month
VANCOUVER, BC, February 22, 2017— Famoso Inc. is celebrating 10 years and 30 restaurant locations with a new brand identity and mission to create social gathering spaces. All franchises moving forward will be known as Famoso Pizzeria + Bar, the culmination of the brand’s evolution since launching as Famoso Neapolitan Pizzeria in 2007.





The new brand extends to the four walls of new Famoso franchises, where guests can expect to find a social gathering space that stays true to the vibrant atmosphere commonly found in real Italian pizzerias. Key elements include a state-of-the-art central bar with high-definition TVs, and innovative kitchen facilities to accommodate an expanded food menu, including new pasta options and appetizers, as well as updated signage. 

“When we opened the first Famoso location in 2007, we were just three guys with a dream of bringing the authentic Italian pizzeria experience to Canada,” said Justin Lussier, CEO and one of the co-founders of Famoso Inc. “While restaurants in North America are already used by many as a social gathering spot, the pizzerias in Italy take the social aspect to another level - where guests are more like family, and are encouraged to really make the restaurant feel like home. Our rebrand aims to make this integral social experience commonplace and a signature differentiator of the Famoso brand.” 

Over the last 10 years, Famoso has successfully opened 29 restaurants across Western Canada and Ontario, including the first pizzeria + bar-branded location in Regina this past December - the first of three new Saskatchewan locations set to open in 2016 and 2017, respectively. The new brand is a significant departure from the company’s first location in Edmonton, Alberta, which originally focused on offering counter service as opposed to today’s tableside delivery. Since the switch to tableside service at all locations just over one year ago, Famoso has witnessed a significant shift in its dining experience, prompting the decision to complete the brand’s ongoing evolution with the new pizzeria + bar identity. Despite the shift in concept, Famoso remains true to authentic Italian tradition and its commitment to use only the freshest ingredients and techniques.

“We are excited to continue our expansion with the opening of our 30th franchised location, Famoso Eastgate in Regina, later this month,” added Lussier. “Our ability to incorporate this new restaurant concept as we continue to expand is a celebration of how far we’ve come in the past ten years and a true testament to our continued growth as a whole.”

Famoso recently ranked No. 105 on the 28th PROFIT 500, the definitive list of Canada’s Fastest-Growing Companies, ranked annually by PROFIT Magazine and Canadian Business. As one of Western Canada’s top premium casual dining options, the brand plans to open 40 locations in the next 5 years. For a full list of restaurants, visit famoso.ca/locations. Franchise opportunities are available. Visit famoso.ca/franchise-partner-investment-opportunities/ or email partner@famoso.ca.

About Famoso Inc.: Famoso is the neighbourhood pizzeria where you’ll find a fun and vibrant atmosphere any day of the week. It’s where great food and good friends make the perfect ingredients for a memorable night. Inspired by the energy of an authentic pizzeria in Naples, Italy, at Famoso you’ll find the delicious tastes of fresh, pizzaiolo-tossed pizzas and signature Italian dishes served with a perfect selection of wine, craft beer and cocktails. Visit Famoso online at www.famoso.ca.

Social Media: Follow Famoso on Instagram, Facebook or Twitter for the latest news and updates. #FamosoLove

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