Saturday, March 4, 2017

re-launch of vancouver island brewing

VANCOUVER ISLAND BREWING LAUNCH SEES FOUR BRAND NEW BEERS AND THREE OF THE CLASSICS REINVENTED 

For Immediate Release March 3rd, 2017

Vancouver – Following a successful (re)launch in both Victoria and Vancouver, Vancouver Island Brewing (VI Brewing) is ready to showcase its incredible new lineup to the public. The unveiling saw a twist on three of their classic beers as well as a preview of four exclusive new ones.

This new stellar beer lineup consists of a Citrus Session, an IPA, a Mexican-style Cerveza and a Lager.

Sombrio Citrus Session

· A beer with noticeable hop content, and tons of bright flavour thanks to the proprietary blend of citrus zests added to each batch. The tastes of lemon, lime, and tangerine dominate this highly sessionable ale.

19 IPA

· A full-flavored beer with a silky malt backbone and a bright hop profile of tropical fruit, and citrus - it packs all the taste of an IPA with much more friendly alcohol content.

Juan De Fuca Cerveza

· Unlike it’s import competitors this beer has complexity coming from premium grain, malt and hop varieties.

The Victoria Lager

· This pale golden lager exhibits a classic clean character with notes of biscuity malts. Bitterness is akin to a German Pilsner with an aromatic aroma. Mouthfeel is firm and even, with an overall dry tone.

The Victoria Lager is currently available on draught at the brewery, and will be hitting the market in the next few months.

The rest of the portfolio of beers is now available across B.C. in both government and private liquor stores as well as in finer on premise establishments. Limited supply will also be available in Alberta, Manitoba and Saskatchewan.

Vancouver Island Brewing, now under new management, has been a leader in the craft beer industry in Canada for over 30 years and epitomises the Pacific Northwest lifestyle and ethos. For more information please visit: http://www.vibrewing.com/

About Vancouver Island Brewing
Since 1984 Vancouver Island Brewing has been serving finer craft beers from the heart of downtown Victoria BC. Now starting a new chapter, Vancouver Island Brewing is redefining itself as a leader again in the craft brewing industry, under new ownership and management. Vancouver Island Brewing believes in connecting with the people who make our beer, sell our beer, and buy our beer, as well as the land & sea that surrounds us.
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