bowen island relaunches
FOR IMMEDIATE RELEASE
Back Aboard with Bowen Island Brewing
Bowen Island Brewing Co., a BC Craft Beer Veteran is hitting shelves with a new look and new recipes.
Vancouver, BC (April 20, 2017)
Bowen Island Brewing is proud to announce an exciting fresh look for the 30+ year old craft beer brand. The Bowen team has been working with renowned Hired Guns Creative (designers for Old Order Spirits, Driftwood Brewing, Coast Mountain Brewing) to reinvigorate the brand’s visual presence and working with Brewmaster Joe Goetz (formerly with Granville Island Brewing) to develop a new recipe and tweak some of the existing recipes ones.
“For Bowen Island Brewing, we designed each beer to reflect a different aspect of island life. All these points of view come together to create a bigger picture: the "brand world" of Bowen Island. The updated branding and illustrative style of the can designs elevates the brand and sets the stage for expansion in the future.” – Leif Mittenberger, Hired Guns Creative.
Bowen’s new Main Sail ISA recipe comes in at an easy drinking 4.3%ABV with a mild and refreshing hop profile consisting of Nugget, Chinook, Centennial and Cascade. Staying on board from the original line-up is the well- recognized Reef Break Hemp Blonde Ale and Artisan IPA. Meanwhile the Westcoast Lager replaces the Deep 6 Lager; a clean, crisp, classic lager. And the Coastline Pale Ale is a well-balanced, approachable West Coast pale featuring Galena, Nugget, Willamette, Cascade & Apollo Hops.
All five beers will be available in their respective 6packs along with the 12pack mixer which includes the IPA, ISA, Blonde & Pale Ale.
About Bowen Island Brewing
Bowen Island Brewing opened for business on Bowen Island in 1986, but quickly found brewing on an island impractical, due to high production costs and complex logistics. So, less than a year later, Bowen moved to brew beer on a barge under the Second Narrows Bridge; to better supply the important Vancouver beer market. As you might guess, brewing on a barge also wasn’t very practical and so the owners arranged for the brand to be sub-contract brewed in Whistler. That continued until the company met severe financial difficulties and the Bowen Island Brewing brand was acquired by the Big Rock Brewery, based in Calgary, Alberta. After brewing in Alberta for almost five years and selling successfully across Alberta and BC, a group of British Columbians negotiated with Big Rock to purchase all their BC-based brewing assets in 2005. The purchase included a brewery in Kamloops and the Bowen Island beer brand. The Bowen Island Brewing Company brand was revitalized with new packaging and some new beer styles, along with some of the original recipes. To this day, BIB remains brewed in Kamloops, 100% BC owned and 100% BC brewed, naturally, with no additives and no preservatives.
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