The only thing that could make your #WVBF2017 weekend
better is kicking it off with a little brunch action before the main
event. Because nom.
out the Brickworks
Brewers Brunch with 3 delicious courses and beer
for only $35 (+tax and grat)! Space is limited and this one sold out
last year, get your tickets here.
And new this year for Sunday,
checkout the Stonesedge
Brewers Brunch presented by Grimm's Fine Foods. It will
feature a special #WVBF2017 themed menu specially curated by the
Stonesedge chefs using their favourite Grimm's products... we've heard
the delicious Grimm's Signature Caesar will be on the menu! No tickets
required but reservations are recommended.
Coming from Squamish? Norman
Rudy's are being absolute lads and offering anyone with
a Main Event ticket 50%
off brunch between 9am and noon Sept. 16 & 17!
Conveniently, this is also the pick up location for our round trip shuttle service. Win!
We're thrilled to announce that Mountain FM is back as our official
local radio partner. Make sure you tune in, they'll be hosting a ton of
#WVBF2017 content leading up to the festival, including some tastings
and giveaways with a few of our favourite breweries the last 4 Fridays
leading up to the festival.
Happen to be in Whistler this weekend for Crankworx? Find the Mountain
FM tent in the village stroll and enter to win a pair of All Access
We challenged local artists to create a backdrop for our
stage at Whistler Olympic Plaza and are stoked to announce that we have
a winner! We'll save the full unveil of this work of art for the Main
Event itself (above is just a small portion), but in the meantime,
congratulations to BAZ ONE, who created a beautiful
digital image celebrating beer and the mountains. We'll be blowing his
design up to 96 square feet and hanging it behind the bands.
As part of his prize, he'll be sipping on suds from his keg of Gibbons Après Lager and enjoying a BBQ
prize pack from Grimm's Fine Foods. He'll also have
the opportunity to put some of his other work on display at the
#WVBF2017 Main Event which includes inspiration from graphic design,
comics, urban art, and of course, Whistler, so make sure you go check
Craft brews often come with some odd names, it's
part of their charm. Mashable recently wrote this article about using Artificial
Intelligence to come up with some on point names and it inspired us to
give you a sneak peak at some of the oddest our favourite
names we've come across so far in our rad lineup for #WVBF2017.
LABEL OF LOVE: THE CREATIVE WORLD OF MODERN BEER CAN ART
REBECCA WHYMAN • OCTOBER 15, 2018 Clockwise from top left: Electric Bicycle Brewing Co.; Mikkeller’s Hallo Ich Bin Berliner Weisee; the beer label artwork of Vancouver artist Patrick Wong; Superflux’s Superfluousness. Contributed/file photosYou can’t help it, I can’t help it—we all judge beers by their labels, maybe as much as we judge the beer itself. Beer labels have been around for ages: 83 years on cans, and much longer than that on bottles. It appears we’ve been loving beer labels for that whole time—just check out all the vintage labels you can buy on eBay! Doesn’t it seem, though, that we’re loving beer labels extra hard right now? Maybe it’s that size matters. Beer cans, especially those tall boys, offer lots of real estate for labelling. Large-format bottles provide a sizeable canvas as well. Maybe it’s as simple as habituation. Humans aren’t that different from crows; we’re attracted to bright, shiny objects. And with soc…
BEER GIMMICKS, PRETENTIOUS NONSENSE AND OTHER HIPSTER FUCKERY
REBECCA WHYMAN • JANUARY 16, 2018 iStock photo
This past fall, gruits – that ancient, hopless beer style flavoured with herbs that seems to be all the rage right now – got me thinking about the elusive line that divides fads, trends, and gimmicks from creative innovations and emerging styles. How do beer geeks decide where they categorize any given beer? Are gimmicky beers harming the reputation of craft beer?
I like to think of myself as a beer evangelist (also brilliant, witty, gorgeous and humble…). It is therefore my self-appointed duty to bring people into the fold. I love finding the craft beer that makes a former macro lager drinker’s eyes light up, and introducing a non-beer-drinker to a style they can’t believe is actually beer because it tastes so good.
I worry, probably too much, about how people perceive craft beer. Craft beer gets kudos for qualities like authenticity, in…