changing face of craft beer

here are my latest ramblings in The Growler

FEATURES THE NEW FACE OF CRAFT BEER IS HERE REBECCA WHYMAN • MARCH 8, 2019 Tara Rafiq illustration You know that phenomenon when something, seemingly out of nowhere, tickles your brain, then takes up residence, and has you ruminating for months? That’s what happened to me at Bart Watson’s key-note speech at the B.C. Brewers’ Conference back in October. The chief economist for the American Brewers Association gave an engaging talk about the state of craft brewing, chock-full of brain tickling stats and his interpretations of what they mean now and for the future. Including this innocuous little slide: Nothing controversial here, folks. Just that some craft beer drinkers are drinking more craft beer, and say they are doing so because they visit breweries. Isn’t that nice? The industry must love when the already-converted are drinking even more craft. And all breweries had to do was offer appreciators a way to visit them at the source? Pure gold! …

Victoria Beer Week


Hopwired Festival Tix on Sale!


NEW YEAR WITH NEW EXCITING BREWS AT HOPWIRED FESTIVAL 2019.VANCOUVER, B.C. – Very limited quantities of tickets remain. Hopwired Festival, presented by Espressotec and The World Famous CFOX, was so well received with the 2018 festival that it is returning February 23, 2019 to the Croatian Cultural Centre in Vancouver. “The festival blended people’s favourite pastimes into one experience and received a ton of attention through from Vancouver, to North Carolina, and Auckland.” says Mike Willis, of West Craft. “We were interested to move-on to another new and exciting [unannounced] collaboration concept festival but people kept asking for more Hopwired. We found inspiration from some of the collaboration partnerships that we helped set-up last year and people were moved to bring new beers and coffees from Across Canada and along Cascadia to …

Okanagan Fest of Ale tix on sale

24th Annual Okanagan Fest of Ale - Tickets On Sale Now
Whether you're new to the brew or a seasoned craft beer connoisseur you won't want to miss the 24th Annual Okanagan Fest of Ale April 12 & 13, 2019 in Penticton BC! Join 65 craft brewers and 5000+ craft beer enthusiasts at one of the largest and longest running beer festivals in the Pacific Northwest.
This 2-day festival features 175+ quality crafted brews, ciders and cask ales for tasting in a unique indoor/outdoor venue. Great live entertainment, fabulous food and more!  This festival takes place in the heart of beautiful Penticton and has been an annual "must attend event" for patrons and participants alike for over 20 years! 
 "2018’s Fest of Ale was the largest in our 23 year history in terms of the number of participating breweries and ciders with 69 different vendors joining us.  Attendance continues to grow and this year we were able to donate $60,000 to 20 different charities and not for profit soc…

beer gimmicks, pretentious nonsense and hipster fuckery

my growler article from back in january:

iStock photo
This past fall, gruits – that ancient, hopless beer style flavoured with herbs that seems to be all the rage right now – got me thinking about the elusive line that divides fads, trends, and gimmicks from creative innovations and emerging styles. How do beer geeks decide where they categorize any given beer? Are gimmicky beers harming the reputation of craft beer? I like to think of myself as a beer evangelist (also brilliant, witty, gorgeous and humble…). It is therefore my self-appointed duty to bring people into the fold. I love finding the craft beer that makes a former macro lager drinker’s eyes light up, and introducing a non-beer-drinker to a style they can’t believe is actually beer because it tastes so good. I worry, probably too much, about how people perceive craft beer. Craft beer gets kudos for qualities like authenticity, in…

Bourbon County Stout coming to Vancouver

from the folks at Goose Island:
Goose Island's Bourbon County Stout is coming to Vancouver for THE FIRST TIME EVER!
This limited bourbon-barrel aged beer is coveted by beer lovers and their annual Black Friday release guarantees line-ups every year across North America.
This year, a coveted 80 bottles will be for sale at the Liquor Depot (3415 Cambie Street). It’s first come first serve and we wanted you to be the first to know.
Below are the details for the limited release.  This is a can’t-miss Black Friday sale and line-ups are expected!
Marc Mammoliti, assistant brewer at Goose Island, will be on-site.
Looking forward to seeing you there!
Limited Bourbon County Original Brand Stout release in Vancouver When: Black Friday, November 23
Time: Doors open at 9 am
Where: Liquor Depot – 3415 Cambie Street
Price: Free to attend, bottles available for purchase (must be legal drinking age) Perks: Coffee and pastries will be served to keep you warm while you wait. Come early, line-ups are expected…

does beer have terroir?

my first article for the growler, back in July 2017:

DOES BEER HAVE TERROIR? REBECCA WHYMAN • JULY 13, 2017 iStock photo The concept of terroir and its influence are enthusiastically debated in the wine world. Very few of the beer geeks I asked cared one whit about terroir, and hadn’t even given it a thought before I asked. After some debate, they decided that although it was an interesting philosophical question, terroir didn’t matter to their beer drinking experience or influence their beer purchases. The casual beer drinker isn’t interested in the minutiae of which malts or hops are chosen for the beer, let alone where they’re grown. They just care that the final product tastes good. So there you have it. The beer world doesn’t care about terroir. Enter Harley Smith and Tracy McLean of Longwood Brewing. They care. They care a lot. But before we get to why they care, and why you might also, allow me to drone on about what “terroir” means. Indulge me please, I read a LOT on the topic. …