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Showing posts from October, 2018

free the hops!

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my growler article from last november:

FREE THE HOPS! REBECCA WHYMAN • NOVEMBER 24, 2017 iStock photo Of the four ingredients in beer, hops are the New World’s contribution. It seems rather fitting then, that North America has its economic paws allll over hops. Trademarks, patents, royalties – how are these business-y things having their way with our beloved hops? It must be big beer’s fault! I understand why you’d want to make hops proprietary – it takes time, effort and money to painstakingly develop a new hop, test it eight ways to Sunday, and devote acreage to propagating it. It can take 15-20 years before any money starts coming in, and then on only a fraction of your experiments. But do you really need 20 years of royalties to recoup that investment? Off the backs of your growers and the lovely brewers who exalt your wonder-hop? C’mon, only big beer would do such a greedy thing. Experimental breeding has brought us wonder-hops that can do it all: higher yields, greater alpha acid…

2018 BC Beer Awards

My low-down on the 2018 BC Beer Awards ceremony, festival and winners is up on the BC Ale Trail website!

BC Craft Beer Month

I know it's more than half over, but here's my BC Ale Trail blog post about BC Craft Beer Month - and yes, I am now blogging for the BC Ale Trail! 

My next post for the Ale Trail will be about the BC Beer Awards, coming up this Saturday!

label of love

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LABEL OF LOVE: THE CREATIVE WORLD OF MODERN BEER CAN ART REBECCA WHYMAN • OCTOBER 15, 2018 Clockwise from top left: Electric Bicycle Brewing Co.; Mikkeller’s Hallo Ich Bin Berliner Weisee; the beer label artwork of Vancouver artist Patrick Wong; Superflux’s Superfluousness. Contributed/file photosYou can’t help it, I can’t help it—we all judge beers by their labels, maybe as much as we judge the beer itself. Beer labels have been around for ages: 83 years on cans, and much longer than that on bottles. It appears we’ve been loving beer labels for that whole time—just check out all the vintage labels you can buy on eBay! Doesn’t it seem, though, that we’re loving beer labels extra hard right now? Maybe it’s that size matters. Beer cans, especially those tall boys, offer lots of real estate for labelling. Large-format bottles provide a sizeable canvas as well. Maybe it’s as simple as habituation. Humans aren’t that different from crows; we’re attracted to bright, shiny objects. And with soc…

and another one's gone, another one gets acquired

POSTMARK BREWING ACQUIRED BY CRAFT COLLECTIVE BEERWORKS
One of the province’s first major acquisitions in the ever-expanding craft beer market
Vancouver, BC. (October 15, 2018) Postmark Brewing is pleased to announce that the brand has been acquired by Craft Collective Beerworks, official today. This acquisition, which was negotiated over a six-month period, will allow Postmark to increase production, sales and distribution ultimately creating a new nationally focused trajectory for the established West Coast brand.

Postmark’s founding partners, Steve Thorp, Nate Rayment and Reuben Major, will continue to own and operate the original brewery site, including its tasting room and retail store located at 55 Dunlevy Avenue, Vancouver (Railtown neighbourhood). In addition, the founders will continue to manage the overall brand vision and marketing strategy for Postmark. The acquisition will free up production space at the Railtown brewery, allowing the building to pivot into the “Postmark …

okanagan fest of ale

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The 23rd Annual Okanagan Fest of Ale™ Donates $60,000 For Immediate Release – October 12, 2018 Penticton, BC
As a result of the very successful 2018 Okanagan Fest of Ale Craft Beer and Cider Festival, the Okanagan Fest of Ale Society was able to donate $60,000 in net proceeds to charity in the community. 


At a presentation held on October 11th, 2018 in Penticton Okanagan Fest of Ale Board of Directors, event volunteers, sponsors, supporters and charitable recipients gathered together to celebrate the success of the 23rd annual Okanagan Fest of Ale Craft Beer Festival.  The Okanagan Fest of Ale Society Board was thrilled to announce that a total of $60,000 was to be distributed amongst 20 well-deserving, local charitable organizations at the combined charitable grant presentation and volunteer appreciation event.

“This is one of the largest disbursements to charity we’ve had the pleasure of distributing and brings the total donations made by the Society to $697,660” said John Cruickshank, P…

a brewery by any other name

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my growler article from April's edition:

A BREWERY BY ANY OTHER NAME… REBECCA WHYMAN • APRIL 2, 2018 Anyone who’s done it will tell you that opening a brewery isn’t easy. Choosing the name? Even harder. Despite all the time and effort involved, and having so much riding on choosing the right one, some of B.C.’s breweries have still managed to saddle themselves with confusingly similar names. Maybe this is only a big deal to beer geeks like me, who try to keep track of all the breweries and maniacally check off every beer on Untappd. I find I can’t keep track of who’s who any more because many of the names sound alike. My own discomfort aside, I worry that confusing consumers will turn them off craft beer. Regardless of how good a brewery’s beer is, or in how many venues it’s available, it is still down to the customer to choose to drink it. With 150ish breweries all brewing multiple year-round beers, plus seasonals, there’s a dizzying amount to keep track of. Confusing potential c…

november fundraiser

plan your november drinking accordingly!

Donnelly Group might be best-known for pubs, craft beer, and cocktails,  but over the past 18 years, its Toy Drive has donated $1 million in toys which have been distributed to deserving local families over the holiday season.
Each year, the goal is to expand the program and find ways to donate even more money and toys to the cause, involving more people in the process. To that end, this year, Donnelly Group has teamed up with Red Truck Beer to brew the first-ever “Goodwill Lager” which will be released on November 1st and sold at all Donnelly Group establishments and the Truck Stop Diner at Red Truck Beer.
$1 from each beer sold is being donated to the Toy Drive which means that hundreds of extra toys will be donated just because people drank a local craft beer.