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from the CBC website Beware of 'crafty' marketing,  beer columnist says Check out Rebecca Whyman's beer picks for this week CBC News   Posted: Jun 20, 2017 7:39 PM PT  Last Updated: Jun 20, 2017 7:39 PM PT A California beer drinker sued MillerCoors LLC in 2015, claiming their Blue Moon beer is not actually craft beer and marketing it as such was deceptive. Facebook Twitter Reddit Google Share Email Related Stories OTC Beer and Wine Are new B.C. craft breweries struggling to distinguish themselves? New model of craft brewing coming to Vancouver, says beer columnist Is the beer you drink craft? Or is it merely craftily marketed? On The Coast  beer columnist Rebecca Whyman says it can be hard to tell sometimes. Between acquisitions of craft breweries, shadow brands and marketing elements that make a beer look craft, there are several ways big breweries ar...

Everyone knows that I'm a big fan of craft beer.  I extol the virtues of the local craft beer community and of drinking locally brewed beers at every opportunity, including on CBC Radio's On the Coast every second week.   But what about the other part of the beer industry, big beer, and how they’re using some questionable tactics to entice unwitting consumers? I have nothing against beer makers making and selling beer, be they large or small.  And I have no issues with people drinking beer they enjoy, whether its craft or macro. As a big fan of craft beer, though, I do like to make sure macro beer drinkers have been introduced to craft beer so they can make an educated decision when choosing the beers they drink! And I think that beer makers should be honest about the beers they’re making.  Unless you pay a lot of attention to the fine print and do your research, it is very easy to be taken in by  shadow brands  and crafty beers. Shadow...

from the cbc website A beer by any other name: sexism in craft beer labels Beer columnist Rebecca Whyman weighs in on controversial labels and marketing CBC News   Posted: May 10, 2017 5:00 PM PT  Last Updated: May 10, 2017 5:00 PM PT Steamworks Summer Ale is one of Rebecca Whyman's beer picks for this week, and she highlighted the sunny label as one of the things she likes about it. (Steamworks Beer/Facebook ) 74 shares Facebook Twitter Reddit Google Share Email Related Stories B.C. craft brewers know how to share the love, columnist says Are new B.C. craft breweries struggling to distinguish themselves? New model of craft brewing coming to Vancouver, says beer columnist Don't forget a pretzel necklace: 5 tips for a better beer festival experience It is getting harder and harder to find unique beer names as more breweries enter the market, but the supply of off...

from last week's beer column : Spring beers offer diverse mash-up of flavours 'It's nice to get out of the dark days of winter and celebrate with a beer that looks lighter in the glass' CBC News March 30, 2017 Beer writer Joe Wiebe says, 'Beer has never been as good as it is right now in B.C.' (Getty Images) 31  shares Believe it or not — it's finally spring out there. Despite all the rain, we are seeing daytime temperatures creep into the double digits and that's good enough for  On The Coast  beer columnist Rebecca Whyman to shift into spring mode when it comes to beer. "I think we can all agree, though, that it is nice to get out of the dark days of winter and celebrate with a beer that looks lighter in the glass." Spring has the fewest beer styles associated with it, Whyman says, but the beer history buff pulled out a few traditionally seasonal recommendations. Bock beer Bock beers are strong lagers from G...

my notes from yesterday's beer column on cbc radio one's on the coast with stephen quinn: I'm feeling optimistic enough about the arrival of Spring to talk about Spring beers. I think we can all agree that it is nice to get out of the dark days of winter and celebrate with a beer that looks lighter in the glass than a stout. Of all the seasons of the year though, Spring has the fewest beer styles associated with it.  Traditionally, and when I say traditionally, I mean in the Olde Worlde of beer (aka Germany and Belgium) – traditionally a bock was the beer style that indicated spring had arrived. Bocks are strong lagers from Germany.  You know it’s a bock if there’s a goat on the label.  The beer style is said to have originated in Einbeck, and then when it was adopted by Munich brewers in the 17 th century, it was often mispronounced as Ein Bock, which means a billy goat.  So the beers became known as Bocks and often the label goes for the pun with a ...

granville island wants you to drink their winter ale.  And they're happy to give it to you, and invite you to parties too! check out the winter warmer pack they sent me:  beer glasses, winter ale, brownies, a toque, socks and playing cards.  i may not hate winter quite as much now... Winter Warmth from Lions Winter Ale by GIB on November 13th, 2015 All this talk of winter has got us thinking about our favourite parts of the season. We love those crisp fall mornings, and the cozy dark nights, the raking of leaves and the first dump of snow, we love waxing up our skis and getting out on them any chance we get.  Apres activity makes the snacks and the beer taste even more amazing!  This chilly season we’re most looking forward to the get-togethers with friends. Winter Warmer Care Package Details Thanks for all the support and fan love, we love you too!  Tell us why you love ...