a brewery by any other name
my growler article from April's edition: A BREWERY BY ANY OTHER NAME… REBECCA WHYMAN • APRIL 2, 2018 Anyone who’s done it will tell you that opening a brewery isn’t easy. Choosing the name? Even harder. Despite all the time and effort involved, and having so much riding on choosing the right one, some of B.C.’s breweries have still managed to saddle themselves with confusingly similar names. Maybe this is only a big deal to beer geeks like me, who try to keep track of all the breweries and maniacally check off every beer on Untappd. I find I can’t keep track of who’s who any more because many of the names sound alike. My own discomfort aside, I worry that confusing consumers will turn them off craft beer. Regardless of how good a brewery’s beer is, or in how many venues it’s available, it is still down to the customer to choose to drink it. With 150ish breweries all brewing multiple year-round beers, plus seasonals, there’s a dizzying amount to keep track of. Conf...