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Showing posts with the label shadow brand

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from the CBC website Beware of 'crafty' marketing,  beer columnist says Check out Rebecca Whyman's beer picks for this week CBC News   Posted: Jun 20, 2017 7:39 PM PT  Last Updated: Jun 20, 2017 7:39 PM PT A California beer drinker sued MillerCoors LLC in 2015, claiming their Blue Moon beer is not actually craft beer and marketing it as such was deceptive. Facebook Twitter Reddit Google Share Email Related Stories OTC Beer and Wine Are new B.C. craft breweries struggling to distinguish themselves? New model of craft brewing coming to Vancouver, says beer columnist Is the beer you drink craft? Or is it merely craftily marketed? On The Coast  beer columnist Rebecca Whyman says it can be hard to tell sometimes. Between acquisitions of craft breweries, shadow brands and marketing elements that make a beer look craft, there are several ways big breweries ar...

beer column

Everyone knows that I'm a big fan of craft beer.  I extol the virtues of the local craft beer community and of drinking locally brewed beers at every opportunity, including on CBC Radio's On the Coast every second week.   But what about the other part of the beer industry, big beer, and how they’re using some questionable tactics to entice unwitting consumers? I have nothing against beer makers making and selling beer, be they large or small.  And I have no issues with people drinking beer they enjoy, whether its craft or macro. As a big fan of craft beer, though, I do like to make sure macro beer drinkers have been introduced to craft beer so they can make an educated decision when choosing the beers they drink! And I think that beer makers should be honest about the beers they’re making.  Unless you pay a lot of attention to the fine print and do your research, it is very easy to be taken in by  shadow brands  and crafty beers. Shadow...

cbc website

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NEW Molson's old timey pale  ale 'intrigues' beer columnist 1908 Historic Pale Ale brewed with over 100-year-old recipe, and  ingredients from that time By On The Coast,  CBC News   Posted: Mar 01, 2016 5:00 PM PT  Last Updated: Mar 01, 2016 5:00 PM PT Two bottles of Molson's 1908 Historic Pale Ale. Beer columnist Rebecca Whyman says the beer uses ingredients and a recipe that closely resembles those used around the turn of the 20th Century (@MolsonTonia/Twitter) Facebook Twitter Reddit Google Share Email Related Stories OTC beer and wine Budweiser is B.C.'s top beer choice, but craft beer on the rise Craft beer trend gives new life to hops grown in B.C. Regular listeners to  On The Coast  will know that beer columnist Rebecca Whyman is a big fan of B.C.'s small craft brewers. So regular listeners will be surprised to hear about the ...