beer column
my notes from yesterday's on the coast beer column: The macrobreweries of Canada and the United States are losing market share to craft breweries. The big guys are fighting back in several ways. But I think they're going about it alllll wrong! One way the big Canadian breweries are trying to regain their market share lost to the increasing love of craft beer is by diversifying their products – for example to include cider in their line-ups. MolsonCoors introduced a cider to Eastern Canada a couple of years ago. It made its debut in BC very recently. Labatt’s brought out its Alexander Keith’s cider in 2012. Cider is becoming more popular, so it only makes sense to get into that market as well. With all the craft cider available, that probably won’t be enough to stem the market share slide, but at least it’s an honest way to go. Another, not-so-honest way is to offer new beer brands that appear to be made by independent bre...