the alibi

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brewing up gender parity

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My article on gender parity is on the Growler website! BREWING UP GENDER PARITY: THE QUEST FOR BEERQUALITY REBECCA WHYMAN •  JUNE 13, 2019 Women are markedly underrepresented in craft beer. This is not news to anyone. But have you ruminated on just how large the gender gap is?  A 2018 survey by Nielsen-Harris  found American craft beer drinkers are 68.5 per cent male and 31.5 per cent female. Closer to home,  BeerMeBC’s 2018 survey  had those numbers at 71 and 29 per cent, with 0.32 per cent identifying as “other.” For those not so strong in the math department, that means that there are only three women drinking craft beer for every seven men. If you were a straight man looking for a date, you wouldn’t like those odds at all. And I can tell you, as one of those three women, it’s not much fun being outnumbered everywhere I go to enjoy my beloved craft beer, delightful as those seven men may be. Drinking craft beer is the easy part—when we move int...
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zywiec polish beer

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and now for something completely different a polish beer! zywiec - and i have no idea how to pronounce that! its poland's #1 premium beer (according to the bottle) it has a thermometer label when you can see the name in colour, its the right temperature to drink sounds a bit too much like those darned mountains that turn blue when the piss-poor mass market beer is cold enough to not give you any indication of its stinky nose but i digress... pours wonderfully clear light caramel colour nice head on the vigourous pour 5.5% this is a lager i can get into! crisp and mildly hopped its everything a pilsner should be and its delicious a great session beer on the bottle:  "since 1856 this premium beer has been brewed according to the original zywiec brewer's recipe from the best natural ingredients.  contains finest malted barley, choicest hops and pure mountain water." no clue what the website says as its in polish but wikipedia has this little histor...
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changing face of craft beer

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here are my latest ramblings in The Growler FEATURES THE NEW FACE OF CRAFT BEER IS HERE REBECCA WHYMAN •  MARCH 8, 2019 Tara Rafiq illustration You know that phenomenon when something, seemingly out of nowhere, tickles your brain, then takes up residence, and has you ruminating for months? That’s what happened to me at Bart Watson’s key-note speech at the B.C. Brewers’ Conference back in October. The chief economist for the American Brewers Association gave an engaging talk about the state of craft brewing, chock-full of brain tickling stats and his interpretations of what they mean now and for the future. Including this innocuous little slide: Nothing controversial here, folks. Just that some craft beer drinkers are drinking more craft beer, and say they are doing so because they visit breweries. Isn’t that nice? The industry must love when the already-converted are drinking even more craft. And all breweries had to do was offer appreciators a way to visit them ...
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