chick beer

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when will it end?
when will stupid marketing folks finally wise up and stop being condescending?
well, okay, that will never happen
but hopefully they'll figure out sooner rather than later that women already like beer
just the way it is
we don't need special beers made for us
especially when they're "light" or pink or otherwise ruined
you want more women to drink your beer?
change your current advertising practices away from misogynistic ones
have more food and beer pairing dinners and tastings
hire a female sales rep
yes folks, it really would be just that easy!

anyway, my diatribe this morning is brought to you by chick beer
everything that's wrong about the approach to tapping the vast market of women
thanks huffington post for hating them as much as i do!

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