Thursday, March 19, 2015

new releases

update from central city brewing:


Central City Rescues Real Detective Saison From Evil Imposter

 
Surrey, B.C. – In a murky case of stolen identity, Central City Brewers + Distillers has successfully rescued the real Detective Saison, who was kidnapped last week by thugs working against the brewer. An imposter posed as Detective Saison, deceiving the brewer.

But in a city where corruption and crime rule all, justice is brewing…

With the help of the craft beer community, Central City saw through the imposter and took matters into their own hands, exposing the imposter, and freeing the real Detective Saison who was held captive at an undisclosed location.

“She managed to escape her capture, fighting off the thugs and freeing herself.” says Tim Barnes, Vice-President of Sales and Marketing at Central City Brewers + Distillers. “Now the real Detective Sarah Saison is back, and she’s not happy that she was impersonated.”

On March 5th, Central City was alerted that the original label design of Detective Saison (designed by an external creative agency) had a resemblance to an existing comic book character. They immediately halted shipment of products, and called on Ron Fiedler of Barnstorm Creative to save the day and redesign the label.

They are now working to get the bottles relabeled and shipped out to liquor stores. The real Detective Sarah Saison (650 ml at $5.20) will be on store shelves with new bottle labels by early April.

Detective Saison is the first character-based beer to be introduced in a series of beers with a mythical story of Central City behind it. A breath of fresh air to the city’s moral compass, Detective Saison is a smooth, dry, classic French Saison-style wheat ale, balanced with a fine malt character and a spicy attitude with the added complexity of pink peppercorns. A witty intellect, Detective Saison has an iron constitution about right and wrong and her pursuit of truth and justice is unrelenting.

More characters will be revealed with each specialty beer release that will continue Central City’s gritty narrative. The story and characters themselves will live in the mythical world of Central City.

Visit www.centralcitybrewing.com for more information and follow Central City on social media: Instagram @CentralCityBrew, Twitter @CentralCityBrew, Facebook CentralCityBrewing.    



from brewdog:


Today sees the launch of two fantastic new beers; Paradox Compass Box, the latest release in our whisky barrel-aged stout series & Stereo Wolf Stout, a hoppy stout brewed with copious amounts of dark malts and loaded with English & American hops.

Paradox Compass Box

Paradox Compass Box is the latest of our whisky cask aged imperial stouts to be released from its smoky, shadowy cocoon.
Our huge stout was aged in Compass Box Great King Street barrels for 221 days before bottling.
Full-bodied, crashing roasty malt flavours are tempered by a rich chocolate character, balanced with light smoke and an extra layer of orange oil complexity.
 

Stereo Wolf Stout

Roasty, dark and complex, Stereo Wolf is a 5.2% ABV stout brewed with a cacophony of hop-driven fruit and spice.
Dark chocolate stalks alongside the resonating bitterness, through to Stereo Wolf’s lingering dry finish.
Balancing roasty malt and new world hops at 5.2% ABV is no mean feat, but Stereo Wolf takes it in its stride.
 
   

No comments:

Post a Comment