Thursday, March 26, 2015

new releases

from dead frog brewery:


Dead Frog and Red Dragon Apparel Collaborate on Red Dragon Imperial Red Ale

​Aldergrove, BC
Dead Frog Brewery is pleased to announce the release of a new Imperial Red Ale, an exciting new collaboration with legendary Vancouver-based international skateboarding icons, Red Dragon Apparel.

The partnership came about when Red Dragon approached Dead Frog last year.

"We’ve always been a fan of Dead Frog and their beer line," said Matt Meadows, Marketing Manager for Red Dragon Apparel. "So when considering the idea of doing a collaboration brew, they were our first and only choice! As we began talks with Dead Frog, right off the bat they understood what we were looking for in an RDS beer – a strong ale that makes no excuses for what it is, just like RDS.

For Dead Frog, Red Dragon's brand immediately suggested a strong red ale in keeping with the power of that mythical creature.

"I like red ales that are a little hoppy," said Steve Black, Dead Frog's head brewer. "I chose a selection of malts to give the beer a deep red hue and a malty, caramel flavour that I particularly enjoy."

The medium-bodied Red Dragon Imperial Red Ale has a robust and rich malt base that is harmoniously balanced with tropical citrus flavour and aroma provided by abundant Citra dry-hopping. Beginning with sweet caramel and hints of milk chocolate, it ends with a lingering hop finish.

For Red Dragon, this was an opportunity to extend their brand in a non-traditional channel. Their designer created the beer label which will also be released as a new t-shirt

Pleased with the results of the collaboration, Meadows believes the Red Dragon IRA successfully encompasses Red Dragon Apparel values: "Being unique and not afraid to carve your own path, the beer stands alone in a sea of conformity."

Specifications
Ingredients: water, malted barley, hops, yeast
Malts: Pale, Cara Amber, Munich, Cara 20, Special B
Hops: Citra
ABV: 8%
IBU: 50

Suggested serving temperature: 12-14°C
Recommended glass: IPA glass, tulip
Suggested food pairing: sharp cheddar, Muhammara red pepper dip, Hongshao Rou, North Carolina pulled pork, Kaeng Phet Pet Yang

The unpasteurized and preservative-free Red Dragon Imperial Red Ale is available in LDBs and LRSs in 650ml bottles with a suggested retail price of $6.25. It can be ordered from the LDB using SKU #77479. It will also be available on draught in select pubs, restaurants, and for growler fills at the brewery. Follow us on Facebook and Twitter for details, including skateboard and snowboard store raffles.

About Dead Frog Brewery
Dead Frog is an independent, award-winning craft brewery in Aldergrove, British Columbia. In January 2006, Derrick and Donna Smith launched Dead Frog with the goal of producing premium quality beer marketed with fun and innovative branding. Today, Dead Frog produces six core brews including the Classic Nut Brown Ale, Seasonal Citrus Wit, and Fearless IPA, along with one limited release beer monthly.

About Red Dragon Apparel
Founded by the Red Dragons (est. 1988), Red Dragon Apparel has grown into the largest international skateboard apparel brand ever to emerge from Canada. With a foundation built by skateboard legends Colin McKay, Rob "Sluggo" Boyce and Moses Itkonen, RDS continues in the tradition of backing today's top Pros and up-and-coming Ams, never losing sight of creating the highest quality apparel and accessories in the industry.


from parallel 49 brewing:


FOR IMMEDIATE RELEASE
 
Twelve Breweries, Twelve Beers: Parallel 49 Brewing Company Launches New Mixed 12-Pack this Month
Brews Brothers Set to launch in Vancouver at a celebration this coming Monday, March 30th 2015
 
Vancouver, BC – March 23rd 2015 – East Vancouver’s Parallel 49 Brewing Company has announced the release of their new collaboration mixer pack, featuring 12 beers, each brewed by Parallel 49 Brewing Company in collaboration with 12 different British Columbia breweries. The new beer will be celebrated at an official House of Brews launch party, hosted at St. Augustine’s Craft Brew House and Kitchen at 2360 Commercial Drive in Vancouver, BC on Monday, March 30th, 2015 at 6 PM. 

The Brews Brothers launch will provide an opportunity for guests to sample beer from the mixer pack, enjoy music played by a blues cover band, and mingle with local craft beer enthusiasts. The list of participants in this blues inspired collaborative brew set includes Townsite, Steel & Oak, Firehall, Bomber, Persephone, Storm, Rossland, Dageraad, Moon Under Water, Brassneck, Yellow Dog and Powell Street.

“Collaborating with multiple breweries allowed us to take our creativity to the next level and develop a fresh spin on the regular 12-pack,” said Graham With, Head Brewmaster at Parallel 49 Brewing Company. “We really enjoy collaborating, and I feel like launching the Brews Brothers mixer pack with 12 options brings out the best of each brewery.”

Each beer is named after a classic blues song, including “Stormy Monday”, “Little Red Rooster”, and “House of the Rising Sun.” In addition to the House of Brews party in Vancouver, Parallel 49 Brewing Company is also planning a province wide launch on March 31st, where bars across the province will be participating in 12 beer tap takeovers.

Join Parallel 49 Brewing Company and the 12 collaborating BC craft breweries as they celebrate the launch of Brews Brothers.

For more information and a full list of participants please visit the Brews Brothers landing page.

About Parallel 49 Brewing Company

Parallel 49 Brewing Company is an East Vancouver microbrewery brewing up some of the highest quality craft beers in B.C. Their unusual but fun and cheeky named brews have become wildly popular among craft beer enthusiasts who enjoy their year round brews including Hoparazzi, and Gypsy Tears Ruby Ale. In addition, Parallel 49 Brewing Company offers a variety of highly anticipated seasonal beers including Jerkface 9000, Parallelogram, and Rye the Longface, among others.

Visit Parallel 49’s East Vancouver tasting room and liquor stores across the lower mainland to purchase 12 and 6 pack bottles. Growlers are also available for purchase at the brewery. For more information, please visit www.parallel49brewing.com.

Parallel 49 Brewing Company Social Media

Twitter: @Parallel49Beer
Facebook: facebook.com/parallel49brewing
Website: www.parallel49brewing.com
Instagram: @Parallel49beer

from spinnakers:

Just in time for Easter weekend, we are releasing Spinnakers Dunkelweizen

 
The second in our ‘Red Fife Series’ this light bodied, unfiltered, dark wheat ale has distinctly Canadian heirloom Red Fife Wheat, roasted malt flavours balanced with a typical Bavarian light hop profile and hints of spice and fruit emanating from the classic Bavarian weizen yeast strain.

We will be releasing this beer to local liquor stores this week, and will be available to all other outlets the following week.

         

 


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