the mongrel
NEWS RELEASE:
Odd Society Spirits Unleashes The Mongrel
A New Unadulterated B.C. Spirit is Scheduled to Hit Top Shelves
this Fall
Vancouver B.C., September 10, 2015 — Odd Society
Spirits is set to launch Mongrel on Thursday, September 17, 2015. The Odd Society distillery and cocktail lounge will
be carrying Mongrel along with select restaurants, bars and private liquor
stores across the province.
For a spirit to be
declared a ‘whisky,’ it has to spend at least three years aging in a barrel.
However, Mongrel can be enjoyed now because it is not officially a
whisky. Called white dog, white lightening, or just plain ol’ moonshine
during prohibition, Mongrel won’t have that distinctive brown colour that
whisky gets from barrel aging. Mongrel is straight off the still and
unadulterated. It’s naked, raw and pure.
At a time when many
commercial distillers turned to corn and wheat, early Canadian farmers often
produced their own whiskies primarily from rye because it was a hardy grain
that grew well in Canada. "We wanted to go back to this original
style of moonshine using rye," says Gordon Glanz, Odd Society co-owner and
distiller. Offering a pure grain taste, Mongrel is made from 100% rye from
Dawson Creek producing a creamy and spicy spirit with a hint of chocolate
aroma at 50% ABV.
Mongrel will retail for
$26 in 500 mL and $38 in 750 mL bottles at the distillery. Prices will
vary at private liquor stores.
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Suggested Tweet:
The Mongrel will be unleashed by @OddSpirits on
September 17. This 'white dog' promises to be smooth and spicy with a
hint of chocolate.
About Odd Society Spirits:
Odd Society Spirits is a
small-batch B.C. Craft-Certified distillery located in the heart of East
Vancouver. Dedicated to combining
old-world distilling traditions with new-world ingredients and ingenuity, Odd
Society Spirits has created a family of spirits that entice and intrigue. Open
Thursday through Sunday, Odd Society Spirits distillery and cocktail lounge is located
at 1725 Powell St., Vancouver, B.C..
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