beer column
Collaboration beers seem to be everywhere
these days.
There are many draws for both breweries and consumers. So let’s start with why the breweries have taken to the practice so eagerly, in non-exhaustive list format, in no particular order:
1. The craft beer community is just that, it’s
a community. Breweries aren’t in
competition with each other, they consider themselves all part of a brewing
community that cares about and shares with each other. So it’s only natural to want to brew together
too.
"Beer is, first and foremost, a
convivial drink," explains Garrett Oliver, brewmaster at New York's
Brooklyn Brewery and editor of The Oxford Companion to Beer. "So we are
colleagues, brothers and sisters first, and competitors second."
One of the unfathomable parts of craft
brewing to other business people is the lack of trade secrets in the
industry. Brewers happily share their
recipes with each other, and with home brewers.
When you’re not worried about the brewer down the street “stealing” your
secret recipe or ingredient, there is nothing holding you back from sharing ingredients
with them, or inviting them over to brew with you.
2. Brewers can learn from each other
through collaborations. If you’re an
accomplished sour brewer, it’s not surprising that a brewer wanting to learn
more about brewing sours would approach you.
This can be seen across brewing traditions as well. Brewers from one country visiting another to learn about styles and methods, and brewing a collaborator batch along the way. And thereby introducing their beer to an entirely different audience.
This can be seen across brewing traditions as well. Brewers from one country visiting another to learn about styles and methods, and brewing a collaborator batch along the way. And thereby introducing their beer to an entirely different audience.
3. If you’re a new brewery, you can introduce
yourself to the craft beer world quickly, and positively, by collaborating with
an established brewery. And you can do
that before you’re even open for business.
For established breweries, collaborating with a new brewery can be advantageous too as it can give your customers warm fuzzies that you are lending a hand to the up and comers.
For established breweries, collaborating with a new brewery can be advantageous too as it can give your customers warm fuzzies that you are lending a hand to the up and comers.
4. A large number of professional brewers come
from home brewing backgrounds. And home
brewers are nothing if not collaborative.
It almost seems like an oxymoron to homebrew with others, but like any
grassroots movement, people with similar interests flock together and share
information and enthusiasm about that shared interest. Professional brewers keep this spirit alive,
and some foster it by allowing home brewers to join them at the brewery to brew
a homebrew recipe on the big system.
5. Collaboration can also be a way around
litigation. If two breweries brew a beer
with the same name, rather than fight it out in the courts they could brew it
together and not infringe on a trademark.
That kind of amity is gold when your product stands for local, quality
and innovation. Thinking outside the
corporate model is a large part of what is appealing about craft beer to
consumers.
As for consumers, collaboration beers are good for them too:
As for consumers, collaboration beers are good for them too:
1. I love a beer with a good story, and without
fail, collaboration brews have a good story behind them. Like when Avery Brewing (Colorado) and
Russian River (California) discovered they both brewed a beer named Salvation
and they collaborated rather than fight over the name. They call their beer “Collaboration Not
Litigation”. Right away that story makes
me want to drink that beer, before I even know anything else about it.
2. The stories about how the craft beer
community collaborates and helps each other, and generally goes against capitalistic
thinking makes drinking craft beer feel like a much bigger act than just merely
drinking beer. Seeking out collaboration
beers is definitely part of that bigger act - it’s not every consumable product
that gives you such an option. It feels
good to drink a product that has been lovingly crafted for you.
3. Collaboration beers are often experimental
as well – which is exciting for consumers.
One-offs and crazy concept beers are fun to drink. Just as brewing them is a creative endeavor
for the brewer, getting to try these experimental beers opens up new worlds of
taste to consumers.
4. Beer festivals are a great venue to showcase new releases and
collaborations. I wouldn’t say that you
see a particularly large number of collaboration beers at a beer festival, but
if you’re at a festival and you’re not going to be able to try beers from all
the different breweries in attendance, choosing a collaboration beer can check
two breweries off your “to try” list.
And, as collaboration beers are often limited release beers, it may well
be your only opportunity to try that beer, so go for it!
Both Portland, Oregon and Denver Colorado
have Collaboration Festivals – a whole beer festival devoted to collaboration
brews. Denver’s is the bigger of the
two. This year’s fest was the third
annual [March 19th] and featured 85 collaborative beers from 151 breweries from
five countries, and the 2200 tickets sold out in three days. Beer nerds love rare brews. And brewers love to make unrepeatable beers. It’s a perfect symbiosis! And it’s particularly special for beer
drinkers when brewers will brew those beers for them, even though there’s no
profit in them at a festival of these types.
5. There are also collaborations for a cause. Like the Vancouver Craft Beer week collaboration between local brewers to produce a special beer for the week, with proceeds going to charity. This year`s brew is a saison and proceeds will go to Music Heals. Look for it in 650ml bottles in time for the festival May 27-June 5.
And the International Women’s Day brew – a
beer brewed around the world by different collaboratory groups of women brewers
in support of the Pink Boots Society, empowering women in brewing. This year’s local collaboration beer, a gose
will be available any day now, at the Dogwood Brewing tasting room.
6. When a larger brewery collaborates with a smaller one, without it's own distribution, the collaboration beer can be distributed by the larger brewery and get into the hands of consumers more easily. Yay!
Which brought us to the tasting portion of the show.
6. When a larger brewery collaborates with a smaller one, without it's own distribution, the collaboration beer can be distributed by the larger brewery and get into the hands of consumers more easily. Yay!
Which brought us to the tasting portion of the show.
I brought in a couple of the beers
from the collaboration 12 pack from Parallel 49 - Brews Brothers, Volume 2 - the Classic Rock edition.
This is the second year for P49 to produce
the Brews Brothers boxed set. It is comprised of 12
different beers brewed in collaboration with 12 other breweries, including
local favourites Strange Fellows, Doan's and Four Winds, and breweries from
farther flung locations like Fernie, Barkerville, and Crannog.
Parallel 49 prides itself on its ability as a larger brewery to help its smaller friends out. They look for new breweries without product in liquor stores, or with minimal distribution in the Lower Mainland and collaborate with them, brewing the beers at Parallel 49's brewery and using Parallel 49's distribution to get them to thirsty consumers.
Parallel 49 prides itself on its ability as a larger brewery to help its smaller friends out. They look for new breweries without product in liquor stores, or with minimal distribution in the Lower Mainland and collaborate with them, brewing the beers at Parallel 49's brewery and using Parallel 49's distribution to get them to thirsty consumers.
You can buy the Brew Brothers box at the tasting room and liquor stores . There will also be a tap takeover of these beer at 12 Kings on April 29th.
Purple Haze – black currant sour made with Moody Ales (Port Moody). 8% - pours a beautiful purple colour. American sour wheat ale with black currants for fruity tartness and colour – it`s summer in a bottle!
Gimme Shelter – apple ipa made with Cannery Brewing (Penticton). 7% A snakebite-inspired beer, with a witbier base and fermented with saison yeast. The spicy yeast and floral citrus notes from the dry-hopped motueka and citra hops sit atop a slightly apple flavoured wheat base.
Run to the hills – Belgian golden strong made with Barkerville Brewing. 8% A traditional golden strong ale, with a light body despite its high alcohol content.
Beer Picks:
More collaborations, of course!
4 Winds collaboration with Trou du
Diable (Shawinigan)
Exil d’Eden Apple Oat Table Saison
– 5%. 650 ml bottles at private stores and on tap at the 4 Winds tasting room.
Bomber / Doans collaboration
Living Skies rye pilsner – on tap
at Bomber and in 650 ml bottles at both tasting rooms
Whistler Brewing – Fernie Brewing – BC
Craft Beer Guild collaboration
Spring Shred ruby red ISA (india session ale) – 4.7%. Available in 650ml bottles
Spring Shred ruby red ISA (india session ale) – 4.7%. Available in 650ml bottles
Comments
Post a Comment