mmmhop ipa

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not sure how i feel about this news
mmmhop ipa by the hanson brothers???

on the one hand i love the idea that ipa will be brought to the attention and hopefully tastebuds of many who didn't have the time of day for it before their idols made it cool
but, on the other hand i'm worried that it'll be just a marketing gimmick and not a quality brew

i do want to try it though...
if only just to agree with this article from popwatch

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