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brewing up gender parity

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My article on gender parity is on the Growler website! BREWING UP GENDER PARITY: THE QUEST FOR BEERQUALITY REBECCA WHYMAN •  JUNE 13, 2019 Women are markedly underrepresented in craft beer. This is not news to anyone. But have you ruminated on just how large the gender gap is?  A 2018 survey by Nielsen-Harris  found American craft beer drinkers are 68.5 per cent male and 31.5 per cent female. Closer to home,  BeerMeBC’s 2018 survey  had those numbers at 71 and 29 per cent, with 0.32 per cent identifying as “other.” For those not so strong in the math department, that means that there are only three women drinking craft beer for every seven men. If you were a straight man looking for a date, you wouldn’t like those odds at all. And I can tell you, as one of those three women, it’s not much fun being outnumbered everywhere I go to enjoy my beloved craft beer, delightful as those seven men may be. Drinking craft beer is the easy part—when we move into the sections of craft
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the end of an era

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The grandfather of Canadian brewing passed away yesterday. What's Brewing captured a final salute from John Mitchell to the BC craft beer community. Cheers to you, John, for all you've done for the beverage and community we all love.
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changing face of craft beer

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here are my latest ramblings in The Growler FEATURES THE NEW FACE OF CRAFT BEER IS HERE REBECCA WHYMAN •  MARCH 8, 2019 Tara Rafiq illustration You know that phenomenon when something, seemingly out of nowhere, tickles your brain, then takes up residence, and has you ruminating for months? That’s what happened to me at Bart Watson’s key-note speech at the B.C. Brewers’ Conference back in October. The chief economist for the American Brewers Association gave an engaging talk about the state of craft brewing, chock-full of brain tickling stats and his interpretations of what they mean now and for the future. Including this innocuous little slide: Nothing controversial here, folks. Just that some craft beer drinkers are drinking more craft beer, and say they are doing so because they visit breweries. Isn’t that nice? The industry must love when the already-converted are drinking even more craft. And all breweries had to do was offer appreciators a way to visit them at t
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beer gimmicks, pretentious nonsense and hipster fuckery

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my growler article from back in january: BEER GIMMICKS, PRETENTIOUS NONSENSE AND OTHER HIPSTER FUCKERY REBECCA WHYMAN •  JANUARY 16, 2018 iStock photo This past fall, gruits – that ancient, hopless beer style flavoured with herbs that seems to be all the rage right now – got me thinking about the elusive line that divides fads, trends, and gimmicks from creative innovations and emerging styles. How do beer geeks decide where they categorize any given beer? Are gimmicky beers harming the reputation of craft beer? I like to think of myself as a beer evangelist (also brilliant, witty, gorgeous and humble…). It is therefore my self-appointed duty to bring people into the fold. I love finding the craft beer that makes a former macro lager drinker’s eyes light up, and introducing a non-beer-drinker to a style they can’t believe is actually beer because it tastes so good. I worry, probably too much, about how people perceive craft beer. Craft beer gets kudos for qualities lik
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does beer have terroir?

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my first article for the growler , back in July 2017: DOES BEER HAVE TERROIR? REBECCA WHYMAN •  JULY 13, 2017 iStock photo The concept of terroir and its influence are enthusiastically debated in the wine world. Very few of the beer geeks I asked cared one whit about terroir, and hadn’t even given it a thought before I asked. After some debate, they decided that although it was an interesting philosophical question, terroir didn’t matter to their beer drinking experience or influence their beer purchases. The casual beer drinker isn’t interested in the minutiae of which malts or hops are chosen for the beer, let alone where they’re grown. They just care that the final product tastes good. So there you have it. The beer world doesn’t care about terroir. Enter Harley Smith and Tracy McLean of Longwood Brewing. They care. They care a lot. But before we get to why they care, and why you might also, allow me to drone on about what “terroir” means. Indulge me please, I read
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free the hops!

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my growler article from last november: FREE THE HOPS! REBECCA WHYMAN •  NOVEMBER 24, 2017 iStock photo Of the four ingredients in beer, hops are the New World’s contribution. It seems rather fitting then, that North America has its economic paws  allll  over hops. Trademarks, patents, royalties – how are these business-y things having their way with our beloved hops? It must be big beer’s fault! I understand why you’d want to make hops proprietary – it takes time, effort and money to painstakingly develop a new hop, test it eight ways to Sunday, and devote acreage to propagating it. It can take 15-20 years before any money starts coming in, and then on only a fraction of your experiments. But do you really need 20 years of royalties to recoup that investment? Off the backs of your growers and the lovely brewers who exalt your wonder-hop? C’mon, only big beer would do such a greedy thing. Experimental breeding has brought us wonder-hops that can do it all: higher yields,
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label of love

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LABEL OF LOVE: THE CREATIVE WORLD OF MODERN BEER CAN ART REBECCA WHYMAN •  OCTOBER 15, 2018 Clockwise from top left: Electric Bicycle Brewing Co.; Mikkeller’s Hallo Ich Bin Berliner Weisee; the beer label artwork of Vancouver artist Patrick Wong; Superflux’s Superfluousness. Contributed/file photos You can’t help it, I can’t help it—we all judge beers by their labels, maybe as much as we judge the beer itself. Beer labels have been around for ages: 83 years on cans, and much longer than that on bottles. It appears we’ve been loving beer labels for that whole time—just check out all the vintage labels you can buy on eBay! Doesn’t it seem, though, that we’re loving beer labels extra hard right now? Maybe it’s that size matters. Beer cans, especially those tall boys, offer lots of real estate for labelling. Large-format bottles provide a sizeable canvas as well. Maybe it’s as simple as habituation. Humans aren’t that different from crows; we’re attracted to bright, shiny obje
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