beernesday

My article on gender parity is on the Growler website! BREWING UP GENDER PARITY: THE QUEST FOR BEERQUALITY REBECCA WHYMAN •  JUNE 13, 2019 Women are markedly underrepresented in craft beer. This is not news to anyone. But have you ruminated on just how large the gender gap is?  A 2018 survey by Nielsen-Harris  found American craft beer drinkers are 68.5 per cent male and 31.5 per cent female. Closer to home,  BeerMeBC’s 2018 survey  had those numbers at 71 and 29 per cent, with 0.32 per cent identifying as “other.” For those not so strong in the math department, that means that there are only three women drinking craft beer for every seven men. If you were a straight man looking for a date, you wouldn’t like those odds at all. And I can tell you, as one of those three women, it’s not much fun being outnumbered everywhere I go to enjoy my beloved craft beer, delightful as those seven men may be. Drinking craft beer is the easy part—when we move int...

from the cbc website A beer by any other name: sexism in craft beer labels Beer columnist Rebecca Whyman weighs in on controversial labels and marketing CBC News   Posted: May 10, 2017 5:00 PM PT  Last Updated: May 10, 2017 5:00 PM PT Steamworks Summer Ale is one of Rebecca Whyman's beer picks for this week, and she highlighted the sunny label as one of the things she likes about it. (Steamworks Beer/Facebook ) 74 shares Facebook Twitter Reddit Google Share Email Related Stories B.C. craft brewers know how to share the love, columnist says Are new B.C. craft breweries struggling to distinguish themselves? New model of craft brewing coming to Vancouver, says beer columnist Don't forget a pretzel necklace: 5 tips for a better beer festival experience It is getting harder and harder to find unique beer names as more breweries enter the market, but the supply of off...

from my beer column on cbc radio one's on the coast with stephen quinn yesterday: It is getting harder and harder to find unique beer names.  As more breweries and beers enter the market, more names are trademarked and no longer available for use.  Amidst all the ‘cease and desist’ letters flying around, there may be another controversy brewing.    Is beer becoming a soap opera?  And so are the suds of our lives...  It does seem like it sometimes!   While any service industry would make for a good soap opera setting, I think what’s happening in the beer industry is just good old fashioned growing pains, though. Brewers and beer marketers love a good beer pun.  But with so many beers needing names, there is a shortage of not-yet-trademarked puns left out there.  If you can’t be punny, then how about edgy?  Sometimes breweries are going past edgy though, and into the land of offensive names.  I would give some examples, ...