when will it end? when will stupid marketing folks finally wise up and stop being condescending? well, okay, that will never happen but hopefully they'll figure out sooner rather than later that women already like beer just the way it is we don't need special beers made for us especially when they're "light" or pink or otherwise ruined you want more women to drink your beer? change your current advertising practices away from misogynistic ones have more food and beer pairing dinners and tastings hire a female sales rep yes folks, it really would be just that easy! anyway, my diatribe this morning is brought to you by chick beer everything that's wrong about the approach to tapping the vast market of women thanks huffington post for hating them as much as i do!