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Showing posts with the label marketing

friday frivolity

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okay, this beercade idea is genius!

shocking!

studies show that larger beer menus lead to more beer consumed? shocking!

statistics

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american craft brew statistics:

pandering

oh goody! another brewery pandering to the misogynistic concept of providing "feminine" beer to the female beer market just what all of us women want - not! uptown girl, my ass! where does this fallacious market research come from? grrr! minhas brewing, i'll never drink one of your beers your contempt of me shall be met with my contempt of you my precious beer dollars will line someone else's pockets so there! that'll show you!

mmmhop ipa

not sure how i feel about this news mmmhop ipa by the hanson brothers ??? on the one hand i love the idea that ipa will be brought to the attention and hopefully tastebuds of many who didn't have the time of day for it before their idols made it cool but, on the other hand i'm worried that it'll be just a marketing gimmick and not a quality brew i do want to try it though... if only just to agree with this article from popwatch

chick beer

when will it end? when will stupid marketing folks finally wise up and stop being condescending? well, okay, that will never happen but hopefully they'll figure out sooner rather than later that women already like beer just the way it is we don't need special beers made for us especially when they're "light" or pink or otherwise ruined you want more women to drink your beer? change your current advertising practices away from misogynistic ones have more food and beer pairing dinners and tastings hire a female sales rep yes folks, it really would be just that easy! anyway, my diatribe this morning is brought to you by chick beer everything that's wrong about the approach to tapping the vast market of women thanks huffington post for hating them as much as i do!