red racer girl
central city brewing is looking for a red racer girl to promote its beers there has been a fair bit of press around their use of a burlesquey pin-up red head on a bicycle as their label icon me, i think she's awesome! yes, i worry a little bit that craft beer using a woman for sex appeal to sell their beers could be construed as pandering, and i don't love that they refer to her as a girl when she's obviously a fully-grown woman so i am very interested to see the direction central city goes in choosing their red racer girl i am sure that there will be a few cheerleader-types who audition for the role i hope that the judges choose a woman who knows and loves beer i think the last thing any self-respecting craft brewery needs is to choose an ambassador based soley on sex-appeal and ignore beer knowledge and i can't believe that i am the only person out there who thinks that way one of my friends applied for the job and frankly, they'd be lucky at central ci...