hopscotch #5

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just the beer geek photos of all the great beers!














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brewing up gender parity

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My article on gender parity is on the Growler website! BREWING UP GENDER PARITY: THE QUEST FOR BEERQUALITY REBECCA WHYMAN •  JUNE 13, 2019 Women are markedly underrepresented in craft beer. This is not news to anyone. But have you ruminated on just how large the gender gap is?  A 2018 survey by Nielsen-Harris  found American craft beer drinkers are 68.5 per cent male and 31.5 per cent female. Closer to home,  BeerMeBC’s 2018 survey  had those numbers at 71 and 29 per cent, with 0.32 per cent identifying as “other.” For those not so strong in the math department, that means that there are only three women drinking craft beer for every seven men. If you were a straight man looking for a date, you wouldn’t like those odds at all. And I can tell you, as one of those three women, it’s not much fun being outnumbered everywhere I go to enjoy my beloved craft beer, delightful as those seven men may be. Drinking craft beer is the easy part—when we move into the sections of craft
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LABEL OF LOVE: THE CREATIVE WORLD OF MODERN BEER CAN ART REBECCA WHYMAN •  OCTOBER 15, 2018 Clockwise from top left: Electric Bicycle Brewing Co.; Mikkeller’s Hallo Ich Bin Berliner Weisee; the beer label artwork of Vancouver artist Patrick Wong; Superflux’s Superfluousness. Contributed/file photos You can’t help it, I can’t help it—we all judge beers by their labels, maybe as much as we judge the beer itself. Beer labels have been around for ages: 83 years on cans, and much longer than that on bottles. It appears we’ve been loving beer labels for that whole time—just check out all the vintage labels you can buy on eBay! Doesn’t it seem, though, that we’re loving beer labels extra hard right now? Maybe it’s that size matters. Beer cans, especially those tall boys, offer lots of real estate for labelling. Large-format bottles provide a sizeable canvas as well. Maybe it’s as simple as habituation. Humans aren’t that different from crows; we’re attracted to bright, shiny obje
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