"The way we brew, whatever raw material we use is there because we want the flavours that it brings to the beer. What the big brewers tend to do, is they've gone down a road of, dare I say, removing flavour from the beer... They add things like rice and maize to give them the sugar that provides the alcohol without adding flavour. If you listen to their ads, they tell you that their beer tastes cold. They say the beer tastes crisp. They don't say it tastes malty or hoppy or you taste the fruitiness of the yeast, all that kind of thing."
quoted in the Vancouver Courier
September 17, 2010