press release

FOR IMMEDIATE RELEASE

CRAFT BEER TAKES ON CHILLIWACK

CHILLIWACK, BC— The arts and crafts programs at the Chilliwack Cultural Centre are about to get a big boost. A much needed fundraiser has been launched by the Chilliwack Arts & Cultural Centre Society Board of Directors, entitled the Fraser Valley CULTURE & CRAFT BEER Festival, debuting Saturday, November 30, 2013. A unique focus on craft beer will highlight the event, alongside local cuisine and Chilliwack rockers, The Lounge Hounds, sure to create a ridiculously good time.

For the past 50 years, beers in the hands of the average Canadian have been put there by mega corporations with the wrong focus. Concentrating on how much they’re selling instead of what they are selling. Over the last several years, craft brewing has become the fastest growing beer segment in Canada. Craft brewing is innovative, full of curiousity, collaboration, and tradition. Craft brewers make their community a better place. For the first time, craft brewers will come together in Chilliwack and showcase beers that don’t follow trends, but rather create them.

Featuring the finest microbreweries in BC, the event line-up includes Coal Harbour Brewing, Cannery Brewing, Howe Sound Brewing Company, Pacific Western Brewing Company, Parallel 49 Brewing Company, Steamworks Brewery, Driftwood Brewery, Dead Frog Brewery, Vancouver Island Brewery, Beverage Concepts, and Chilliwack’s own, Old Yale Brewery.

Foodies will find pure pleasure with our complimentary appetizers to go alongside the beer. The freshest and highest quality samplings will be offered by local gems including Verard Farms, Hofstede’s Country Barn, Frankie’s Italian Kitchen, Birdie’s Bakery, Smits & Co Cheeses, Vallee Sausage, Bill’s Beef Jerky, Decades Coffee Club, Fraser Valley Meats, Happy Days Dairy, Holland Shopping Centre, Original Joe’s, and True North Kettle Corn. Who can resist deep fried bitterballen and croquettes by Holland Shopping Centre, or Fraser Valley Meat’s sizzling skewers hot off the grill?

The Society has been thrilled by the community’s support thus far, with sponsors coming on board and auction items donated. Gold sponsor, Brad Stuart of the District Public House is proud to throw his support behind the festival, “Our vision for the festival is to show everyone in Chilliwack and the Fraser Valley the incredible variety and quality of craft beer here in BC. We will also be able to showcase the new Cultural Centre and the Downtown Core to visitors outside of Chilliwack. We imagine it will be a sold out event.”

Tickets are limited to 400 and sure to go fast. Call the Centre Box Office today to secure your $35 entry to Chilliwack’s monumental craft beer event. Contact the Centre Box Office at 604.391.SHOW (7469), visit www.chilliwackculturalcentre.ca, or in person at 9201 Corbould Street.

Fraser Valley CULTURE & CRAFT BEER Festival is generously sponsored by the District Public House, Murray Honda, The Chilliwack Progress, Chilliwack Rotary, Tourism Chilliwack and 89.5 The Drive.